The 'Blondest' of them all... GIVEAWAY

Monday, 24 June 2013


Being a bottle blonde has its trials and tribulations, on the one hand I can't imagine myself having any other hair colour. I've always been blonde, my natural hair is very goldilocks though, as I got older it got a little darker and pre-dying it my hair was gold.

My natural hair colour aged 2.

Natural hair colour aged 16, just before I started dying it...
Looking back my hair wasn't actually that dark, but I started dying it anyways and I've never looked back. For a while my hair was extremely blonde, white blonde, with hindsight I hate looking at pictures when my hair was that blonde and it's a lot ashier now, I love it the colour it currently is and maintaining my hair colour is something I work really hard at.

Getting my hair cut and coloured is a costly business and anything I can do to increase the length of time between my visits (without my hair looking rubbishy in between) I'll have a go. When I saw an advert for the new John Freida Sheer Blonde shampoo and it's claims to extend the time between your colour for up to 12 weeks, I was instantly interested. And when I was contacted by the PR from John Frieda asking if I'd like to try out their new shampoo and conditioner I definitely wanted to have a try.

"NEW John Frieda® Sheer Blonde® Everlasting Blonde Shampoo and Conditioner is a truly innovative new system that effectively helps to lock in the salon fresh look and feel of blonde hair over an extended period.  Introduced as part of your regular hair care routine, the breakthrough colour preserving formula - containing safflower oil and bergamot extract – will maintain the bright colour and smooth texture of first day coloured hair for up to 12 weeks*, ensuring blondes can experience that salon fresh feeling again and again and again and again…"

*Based on 3 washes per week



I've used 'Everlasting Blonde' for a week now and so far I'm really impressed with them, both tick many of my 'important boxes' for shampoo and conditioner, e.g. leave my hair smelling amazing, leave my hair soft and shiny and my hair isn't looking brassy. So so far so good, I'll report back in a follow up post to let you all know how long I was able to leave it between my cut and colour, on average I get my hair coloured every six weeks, even if I could stretch that out to nine weeks that would save so much money! 

I think any shampoo and conditioner which can help to extend the time between getting your hair coloured is definitely worthwhile trying for me, maintaining blonde hair is expensive and damaging to hair. Very excitingly, John Frieda are providing me with 5 sets of the shampoo and conditioner (250ml bottle of each) to give away to five lovely readers.

a Rafflecopter giveaway
I'd love to know any tips for coloured hair you have?

*This giveaway is only available to entrants from the UK, sorry...*

I arrived at Center Parcs today on holiday, so might be a little quieter... but I hope to get some posts up in the evenings with some photos. It's so pretty here and thankfully I managed to get my camera up and running again, though I lost all the photos from my old memory card, sigh.

Till next time lovelies,
Iona